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Biesse at VietnamWood 2023: Showcasing Biesse's new identity and technological solutions

2023-09-26

Ho Chi Minh City, 21 August 2023 – Biesse present at one of the most prominent woodworking exhibitions in the region, VietnamWood 2023, which took place in Ho Chi Minh City, Vietnam on 20 – 23 September 2023. This is Biesse’s comeback since its last participation in 2019 and present a whole new look that expresses the company’s evolution journey, along with two machines and software solutions.

“Biesse has always been at the forefront of technological advancements. VietnamWood 2023 provides an ideal platform for Biesse to demonstrate its commitment to excellence, innovation, and customer satisfaction. The exhibition witness the unveiling of Biesse's new brand identity, which reflects the company's evolution and growth while reaffirming its position as a trusted partner for woodworking professionals worldwide,” says Raphaël Prati, Chief Marketing & Communications Officer. At VietnamWood, physical and video elements will be applied to stimulate the visitor’s imagination and portray the company’s multi-materiality attribute. Five stations display the processes of material transformation, while multimedia elements show the results of the transformation, emphasising the potential of the processed materials themselves.

Besides the new refreshing visual and identity, Biesse also showcase the current technologies that are relevant to the Vietnamese market. Located in Hall A, Stand 060, the star attractions at Biesse's exhibition booth for two machines: Rover AS 15 and Opera 5. The Rover AS 15 is a versatile CNC machining center known for its precision and reliability. Equipped with advanced features and automation capabilities, the Rover AS 15 guarantees exceptional performance and flexibility in woodworking applications.

The Opera 5, on the other hand, is a high-speed finishing and calibrating machine, designed to optimise productivity without compromising quality. This machine is ideal for large-scale production environments, offering speed, accuracy, and efficiency to meet the demands of modern woodworking businesses.

Biesse also showcase its software solutions. Visitors have the opportunity to explore imos, an innovative CAD/CAM software that enables seamless integration of design and production processes, maximizing efficiency and minimizing errors. The b_Solid software is on display, demonstrating its capabilities in 3D design and simulation, aiding in accurate visualisation and optimisation of woodworking projects. Additionally, Biesse's

SmartConnection software is highlighted, showcasing its ability to connect and streamline production processes for improved productivity.

Biesse team at VietnamWood 2023 consisted of industry experts who was available to engage with visitors, provide in-depth demonstrations of the showcased machines and software solutions, and offer personalised consultations to address specific woodworking needs.

"We are thrilled to participate in VietnamWood 2023 and present Biesse's innovations to the woodworking community in Vietnam," said Ettore Vichi, Chief Regional Officer EMEA and APAC. "With our new brand identity, cutting- edge machines, and advanced software solutions, we aim to empower woodworking professionals with the tools they need to achieve greater efficiency, accuracy, and profitability. We look forward to welcoming visitors to our booth and showcasing the future of woodworking technology."

VietnamWood consistently presents a valuable opportunity for industry professionals, woodworking enthusiasts, and decision-makers to witness Biesse's commitment to excellence and explore its latest offerings. Biesse invites all attendees to visit its booth at the exhibition and experience firsthand the innovative solutions that are shaping the woodworking industry.

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