Here is the second day of  Mokkiten Japan 2023. We are very glad to have interview with Mr.Raphael  Parti Chief Marketing & Communications Office of Biesse form Italy.

NewsWin : Hi , Raphael , can you tell us about the new Biesse branding?

Raphael : Of course with great pleasure.You know that the global international ,the job of our customers easier now and in the future. So that is being a reorganization in the company evolution based on two aspects. The fact that we concerned for not only wood but many different material sectors , glass and stone primarily and our customer is building furniture are using not only wood but glass and stone so this is one aspect.

The second is to be closer to be closer to our customers. We have been  exporting our machines since many years. We've been present in the different countries for long now we are also here in Japan. We are opening a new subsidiary, a new building with a showroom in order to give a possibility to the customers to have a hands on experience on our solutions to understand what is the potential of their business and how they can actually grow with Biesse. This is the reason why the new branding. It's a new company and you brand based on multimeteriality an international approach, as we say, we are international natives, for this reason. a new logo, a new color, and a better way, a new way of engaging with our customers.

By NewsWin